EOS lip balm or “Evolution of Smooth” began taking over the lip balm world around seven years ago. When superstars such as Kim Kardashian and Christina Aguilera began wearing the balm, the lip serum started taking off for stratospheric height.
The company has recently hit the $250 million mark and is now the second best-selling lip balm in the United States. It is only outshone by Burt’s Bees. Blistex and Chapstick which have been around much longer are being outshone by EOS lip balm.
Consumers are buying the product quite rapidly, and sales are hitting over 1 million units per week. If the sales growth continues at this pace EOS is expected to hit $2 billion in sales by the year 2020. One of the main reasons for its stratospheric growth is that consumers cannot get enough of natural and organic products. Sanjay Mehra who is one of the partners is targeting exactly the type of natural product that consumers today are searching on Amazon for.
The three founders of the company are Sanjay Mehra, Jonathon Teller, and Craig Dubitsky. Their primary goal was to see how they could change the beauty industry. As a side note, Craig Dubitsky left to start his Startup Oral Care Company before the launching of EOS. The other two founders research found that lip balm categories had not changed in over a 100 years leaving the space wide open for their innovative ideas. The two began to see that although lip balm was treated as a unisex product, http://www.ebay.com/bhp/eos-lip-balm, it was used mainly by women.
Mehra and Teller wanted to create a product that would enhance women’s beauty daily routines. They contacted an artist to work with different models and finally came up with the unique EOS package.
EOS’s tagline is “The lip balm that makes you smile,” and it must be working with the multi-millions in sales the balm has garnered year after year.
For more product information, visit the EOS Facebook page.