Lori Senecal: Leadership Excellence

As Lori Senecal’s time with CP+B comes to an end, a lot of people realize how big of an impact she’s had on the company. In March 2015, she joined the company as Global CEO, a position the founder created just for her. She also served as President and CEO for another company while leading CP+B.

Though her retirement announced shocked the company, she announced it early enough that the company is able to prepare for her departure. Chuck Porter, founder and Chairman of CP+B, loved working with her over these past few years. He considers her more than a partner; she’s a friend.

In a recent statement, he talked about the impact she’s made. Senecal’s an expert at developing mildly successful companies and turning them into international successes. Thanks to her leadership, CP+B is more flexible with the nimbleness of an energetic startup. That’s just some of the brilliance she’s brought the company.

In a report by GC Report, overall, her performance exceeds fantastic. To some, her achievements at CP+B might be the greatest of her entire career. Although she’s only been with the company a few years, she made quite the name for herself. She even landed American Airlines as a client.

For 25 years, the American Airlines account always went to TM Advertising. In her first year with the company, Lori Senecal snagged the account, adding another big-name client to CP+B. She also brought the company the Hershey’s account. It’s still unclear what made Senecal decide to retire at the end of the year.

Nevertheless, she and Porter are developing the next generation of company leaders. They’re at all the offices’ greatest leaders, trying to decide who to promote to which position. It’s clear that no one will ever fully replace Lori Senecal, but they’re still being thoughtful and careful about each decision. For more details visit Adweek.

Even though Senecal’s got a few more months, the new leadership team is already coming together. In particular, Danielle Aldrich already got a promotion. She’s the new President of CP+B West.