Goettl Air Conditioning, one of the oldest air conditioning companies in the USA, has a history of reinventing and acquiring other small businesses to remain competitive at the highest level. The company dominates most markets in the country, including in Phoenix, Las Vegas, and Tucson. Being a market leader, the company is not stopping anytime soon. In June this year, Goettl acquired Walton’s Heating and Air, an HVAC company based in SoCal, Southern California. The Todd Longbrake family-owned firm has struggled to break into other markets outside SoCal. With the acquisition, Goettl seeks to enlarge its client base, diversify its services, and most importantly dominate the California’s HVAC market. Walton’s, on the other hand, will benefit from Goettl’s huge client base through which it will be able to penetrate new markets.
Speaking after the acquisition, Todd Longbrake admitted that his company had stagnated. Even though he had taken long in deciding whether to or not to take the acquisition offer from Goettl, he eventually was convinced that the deal was the best option he had. Todd is now doubling up as the field supervisor and sales manager following the development.
Ken Goodrich’s Take
Ken Goodrich, Goettl’s owner, said that Walton’s Heating and Air was adapting to Goettl’s ways of operation in a satisfactorily good pace. In his assessment, the company was quickly growing to become a leader amongst other Goettl subsidiaries. He added that the process of incorporating Walton’s into his company took a couple of weeks to complete since some marketing issues needed to be addressed first.
Ken Goodrich is good at seeing opportunities and awakening sleeping giants. When others saw stagnation, Goodrich saw a good platform that would help his company grow. As such, he worked extremely hard to ensure that his company got the best deal. He also pointed out that just like Watson’s, Goettl also has a history of family ownership. This makes the two companies similar in some aspects.
Commenting on Goettl’s progress this far, Ken said that the company was laying down strategies in order to dominate the market nationwide. He revealed that before the end of next year, the company would have cemented its presence in Northern California and Texas.
Established in 1939, Goettl boasts a wealth of experience in providing heating services to commercial and residential places. The company is privately-held and employs more than 300 people. Goettl continues with its dedication and professionalism in offering environmental solutions for all.