The efforts that GreenSky Credit has shown in the quest to improve the status of the finance industry are unprecedented. This company has brought about the real improvement to the industry which has streamlined the operations of merchants and financial lenders. GreenSky Credit focuses on supporting the financial institutions in their operations of lending money to the borrowers. Their significance in the market is to ensure that the financial creditors are always in business by providing them with financial support to sustain the demands of their customers. This way the small firms in the credit business can maintain their clients as the GreenSky also benefits from their wide clientele.
The innovation and incorporation of technology in their processes have brought about a new dawn in the whole loan application process. The organization has introduced a platform whereby the borrowers can access loans online through real-time interaction with their lending firms. When the customer logs into the platform, which is owned and administered by GreenSky Credit, they are required to fill in their loan application details before submitting their requests for a review by the creditor. This takes less than two minutes. After the review, approval is granted to the GreenSky so that it can release the funds for the client’s use. At this time, the borrower is certain to wait for less than 48 hours within which the funds would have been channeled into their accounts without any delay.
David Zalik, who is the President and the CEO of the organization, has remained focused on ensuring that the GreenSky Credit maintains close business and professional relationships with the small merchants and creditors in the industry. This has been a savvy secret that he has used to leverage the wide customer base of the small firms that may not be having enough funds provide to their borrowers.
The establishment of GreenSky has been of great benefit to both the creditors and the borrowers. To the customers, they are guaranteed of a smooth and easy process of acquiring credit without being subjected to the unnecessarily rigorous background checks. To the merchants, on the other hand, they are assured that funds will always be available to them whenever their customers demand.