Luiz Carlos Trabuco Cappi’s wide expanse of knowledge, determination and perseverance in turning intangible ideas into concrete outcomes has certainly served him well in all his professional pursuits; which is why it is not surprising that he is appointed as the president of one of the biggest insurance company in Brazil.
The Brazilian economy’s growth and stability has been optimistic for the insurance industry of the country. In 2007, Luiz Carlos Trabuco Cappi, who was awarded the trophy for Insurance Personality of the Year for the second time around, has been very positive about the market’s condition.
He has served with the Bradesco Organization for 38 years, and incorporated the experience he acquired from the banking department into the insurance segment of the organization since he is a staunch supporter in dealing insurance policies via the brokers’ network.
After rising through the ranks of the Bradesco Bank from the level-entry position as a teller, Luiz Carlos Trabuco Cappi was appointed as Vice President of the Bradesco Bank. His optimism about the forthcoming years for the insurance industry has been taken note of when he said the insurance segment is an extended channel of the State, and is essential in the upkeep of social benefits.
In his perception, the hurdle of the era within the insurance market is in making its presence more prominent, since the country is about to enter a period where insurance is regarded as a vital part of the economy.
After a successful and fruitful career as the President of Bradesco’s Insurance Group, Luiz Carlos Trabuco Cappi has been appointed as Bradesco Bank’s President in 2009. It was not a good time for him to be appointed as the head of the bank because the entire economy was in decline. And this was likewise true for the private bank sector in Brazil, which Bradesco Bank is a part of. It was quite unfortunate, the its rival banks, Banco Itau and Unibanco have merged, reducing Bradesco Bank’s market share in terms of number of accounts, loans granted, and funds invested.
Being in the lead on the market has always been Bradesco Bank’s legacy, and with many economic factors going against every financial institution in the country, it seems that Bradesco Bank’s profitability will be negatively affected. But with his calm demeanor and astute perception, Luiz Carlos Trabuco Cappi thought of the best way to gain that which was lost.
So, in a bold move in 2015, Bradesco Bank bought HSBC Brasil under the instigation of Luiz Carlos Trabuco Cappi. While most economists considered it as one of the most expensive acquisitions in the financial circle of Brazil during that time, it seemed to have worked out well for the bank. For after the procurement, Bradesco Bank was able to regain its foothold it the private banking sector where it was able to amass three times the market share it had previously lost to Itau Unibanco and the rest of its rival banks.
To date, Luiz Carlos Trabuco is still regarded as one of Bradesco’s best advocate of segmentation that gave the bank an edge, and sets it apart from its leading contenders.
Check more about Luiz Carlos Trabuco Cappi: http://www.valor.com.br/financas/5306443/bradesco-anuncia-octavio-lazari-no-lugar-de-luiz-carlos-trabuco