Luiz Carlos Trabuco Cappi – The Man At Bradesco

A living legend in his own right, Luiz Carlos Trabuco Cappi is the current president and chief executive officer of Bradesco. He holds two positions at Bradesco bank for the time being because the former CEO, Lazaro de Mello Brandao resigned. Although Brandao has turned in his resignation he still manages some financial holding of Bradesco to date.

Luiz Carlos Trabuco Cappi was born in Mirilia in 1951. He finished his studies at the University of Sao Paulo where he earned a Bachelor’s Degree in Sciences. His career at the Bradesco bank started in 1969, where he climbed up the corporate ladder through the ranks until he reached his current position. He also holds various high ranking positions in other companies namely: CEO of the Bradesco Organization, Member of Board of Directors and Managing Director of the Foundation Institute for Digestive System and Nutrition Diseases or better known as FIMADEN, among others.

When Luiz Carlos Trabuco Cappi became Bradesco’s president in 2009, the bank lost some of its market share due to the merging of Unibanco and Banco Itau. To be able to recapture the downturn status of Bradesco – Luiz Carlos Trabuco Cappi with the blessings and approval of Lazaro Brandao, bought HSBC Brasil. This is considered by some as one of the most expensive company acquisition in Brazil at that time.

Read more: Bancos podem emprestar mais, diz Trabuco

Proving his acumen as a leader, Luiz Carlos Trabuco Cappi not only looked out for the banks physical asset growth but also took time to instill team work within the bank executives, which encourage everyone to work as a unit. This form of management style made it better to supervise and achieve the goals and objectives they set out to do. He likewise left branch executive heads to manage their respective branches on their own, letting them to make decisions with minimal intrusions from the head office. In this way the branch executive heads felt like they really are part owners of Bradesco, motivating them to work harder and strive higher.

The said acquisition of HSBC Brasil gave Bradesco the advantage and it was able to regain its status as one of the leading banks in Brazil. The banks market share multiplied and has since then grown not only within Brazil but also overseas.

With the position of Brandao left opened, it is assumed that high ranking executives within Bradesco bank will soon fill up the position by the time shareholders come for a meeting and vote in March 2018. The grapevine has it that the vice president for market and technology in the person of Mauricio Minas is the best contender for the position as CEO.

As Bradesco bank continuously grows, it pioneered the ATM biometric reading system, where customers are able to make transactions by using the vascular palm prints of their hand as a password. It also had R2D2 bots that entices potential customers to come into the bank premises and explore the area within. This is very high tech and intuitive way to capture more bank clients and introduce their wide array of financial services.

Currently, Bradesco has a branch in New York City and two branches in the Grand Cayman. It also has financial subsidiaries in Mexico, Hong Kong, Luxembourg, Buenos Aires and London.

Although the economy has taken a downward spiral for the past years, Bradesco is positive that it will be able to increase its credit undertakings by five percent in 2018. To make this possible, the bank’s main focus now is to enhance the dissemination of their credit services and boost income fees for various financial services provided. Indeed, the future looks bright for Bradesco.

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