Luiz Carlos Trabuco Cappi And His Remarkable Contributions To Bradesco

Luiz Carlos Trabuco Cappi’s wide expanse of knowledge, determination and perseverance in turning intangible ideas into concrete outcomes has certainly served him well in all his professional pursuits; which is why it is not surprising that he is appointed as the president of one of the biggest insurance company in Brazil.

The Brazilian economy’s growth and stability has been optimistic for the insurance industry of the country. In 2007, Luiz Carlos Trabuco Cappi, who was awarded the trophy for Insurance Personality of the Year for the second time around, has been very positive about the market’s condition.

He has served with the Bradesco Organization for 38 years, and incorporated the experience he acquired from the banking department into the insurance segment of the organization since he is a staunch supporter in dealing insurance policies via the brokers’ network.

After rising through the ranks of the Bradesco Bank from the level-entry position as a teller, Luiz Carlos Trabuco Cappi was appointed as Vice President of the Bradesco Bank. His optimism about the forthcoming years for the insurance industry has been taken note of when he said the insurance segment is an extended channel of the State, and is essential in the upkeep of social benefits.

In his perception, the hurdle of the era within the insurance market is in making its presence more prominent, since the country is about to enter a period where insurance is regarded as a vital part of the economy.

After a successful and fruitful career as the President of Bradesco’s Insurance Group, Luiz Carlos Trabuco Cappi has been appointed as Bradesco Bank’s President in 2009. It was not a good time for him to be appointed as the head of the bank because the entire economy was in decline. And this was likewise true for the private bank sector in Brazil, which Bradesco Bank is a part of. It was quite unfortunate, the its rival banks, Banco Itau and Unibanco have merged, reducing Bradesco Bank’s market share in terms of number of accounts, loans granted, and funds invested.

Being in the lead on the market has always been Bradesco Bank’s legacy, and with many economic factors going against every financial institution in the country, it seems that Bradesco Bank’s profitability will be negatively affected. But with his calm demeanor and astute perception, Luiz Carlos Trabuco Cappi thought of the best way to gain that which was lost.

So, in a bold move in 2015, Bradesco Bank bought HSBC Brasil under the instigation of Luiz Carlos Trabuco Cappi. While most economists considered it as one of the most expensive acquisitions in the financial circle of Brazil during that time, it seemed to have worked out well for the bank. For after the procurement, Bradesco Bank was able to regain its foothold it the private banking sector where it was able to amass three times the market share it had previously lost to Itau Unibanco and the rest of its rival banks.

To date, Luiz Carlos Trabuco is still regarded as one of Bradesco’s best advocate of segmentation that gave the bank an edge, and sets it apart from its leading contenders.

Check more about Luiz Carlos Trabuco Cappi: http://www.valor.com.br/financas/5306443/bradesco-anuncia-octavio-lazari-no-lugar-de-luiz-carlos-trabuco

Luiz Carlos Trabuco Cappi – The Man At Bradesco

A living legend in his own right, Luiz Carlos Trabuco Cappi is the current president and chief executive officer of Bradesco. He holds two positions at Bradesco bank for the time being because the former CEO, Lazaro de Mello Brandao resigned. Although Brandao has turned in his resignation he still manages some financial holding of Bradesco to date.

Luiz Carlos Trabuco Cappi was born in Mirilia in 1951. He finished his studies at the University of Sao Paulo where he earned a Bachelor’s Degree in Sciences. His career at the Bradesco bank started in 1969, where he climbed up the corporate ladder through the ranks until he reached his current position. He also holds various high ranking positions in other companies namely: CEO of the Bradesco Organization, Member of Board of Directors and Managing Director of the Foundation Institute for Digestive System and Nutrition Diseases or better known as FIMADEN, among others.

When Luiz Carlos Trabuco Cappi became Bradesco’s president in 2009, the bank lost some of its market share due to the merging of Unibanco and Banco Itau. To be able to recapture the downturn status of Bradesco – Luiz Carlos Trabuco Cappi with the blessings and approval of Lazaro Brandao, bought HSBC Brasil. This is considered by some as one of the most expensive company acquisition in Brazil at that time.

Read more: Bancos podem emprestar mais, diz Trabuco

Proving his acumen as a leader, Luiz Carlos Trabuco Cappi not only looked out for the banks physical asset growth but also took time to instill team work within the bank executives, which encourage everyone to work as a unit. This form of management style made it better to supervise and achieve the goals and objectives they set out to do. He likewise left branch executive heads to manage their respective branches on their own, letting them to make decisions with minimal intrusions from the head office. In this way the branch executive heads felt like they really are part owners of Bradesco, motivating them to work harder and strive higher.

The said acquisition of HSBC Brasil gave Bradesco the advantage and it was able to regain its status as one of the leading banks in Brazil. The banks market share multiplied and has since then grown not only within Brazil but also overseas.

With the position of Brandao left opened, it is assumed that high ranking executives within Bradesco bank will soon fill up the position by the time shareholders come for a meeting and vote in March 2018. The grapevine has it that the vice president for market and technology in the person of Mauricio Minas is the best contender for the position as CEO.

As Bradesco bank continuously grows, it pioneered the ATM biometric reading system, where customers are able to make transactions by using the vascular palm prints of their hand as a password. It also had R2D2 bots that entices potential customers to come into the bank premises and explore the area within. This is very high tech and intuitive way to capture more bank clients and introduce their wide array of financial services.

Currently, Bradesco has a branch in New York City and two branches in the Grand Cayman. It also has financial subsidiaries in Mexico, Hong Kong, Luxembourg, Buenos Aires and London.

Although the economy has taken a downward spiral for the past years, Bradesco is positive that it will be able to increase its credit undertakings by five percent in 2018. To make this possible, the bank’s main focus now is to enhance the dissemination of their credit services and boost income fees for various financial services provided. Indeed, the future looks bright for Bradesco.

Visit epocanegocios.globo.com for more information about Luiz Carlos Trabuco Cappi.

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